This chain of beauty salons using a combination of offers, discounts, loyalty card & contests to engage with its customers. It also uses referral programs to quickly increase its customer base. The Kreesalis platform uses the recency, frequency and monetary value of customer interactions and transactions to recommend further offers and this improved repeat customers by more than 50% and also cross-sell and upsell accessories and other services with a 10-15% uptick in transaction value for an average 30% of the customer base.