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“Do you know that THEY segment us by our psychologies and behaviours and figure out  through algorithms which promotions should appear on our...

Some get it and some just don’t! In spite of having very similar (and at times better) product & service offerings, some brands are just...

Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very...

I recently read the following question on Quora: Is there any app that helps to store all your loyalty cards digitally? I am looking for an app...

Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people...

Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to...