Why Kreesalis

This e-commerce player wanted to increase the basket size of customers, especially with cart based recommendations and deals. They wanted to increase both value added and impulse purchase. Kreesalis’ solutions successfully configured their initial campaigns with an avg. of 20-40% increase in cart size per customer. Today, the client runs a number of concurrent campaigns to not only increase cart size, but also improve customer experience.

A leading fitness chain was finding it difficult to engage existing customers, especially in the mid-segment of less frequently visiting patrons & the ones who are keen to be fit, but lack the discipline and rigour shown by the top 5%. A progressive & omni-channel program led by the right nudges, content and gamification led to an astounding increase in engagement levels (the highly engaged segment is today at 40% of total customer base) and thus it provided far more stabler and improved cash flows for the company.

We run an 'Enterprise-wide Loyalty Program' for all of the bank’s customers which gives them Reward Points for various transactions across a wide spectrum of banking services. These transactions pertain to Debit Card, Internet Banking, Mobile Banking, Personal Banking, Loans (Both Domestic & NRI), Rural Banking and SME Accounts. The accumulated Reward Points can be redeemed to get a wide range of products & services using the Kreesalis Loyalty Wallet.

The client has a distribution channel across the country and has used the traditional distribution system of using distributors & retailers. So they hardly had any data on secondary and tertiary sales and therefore minimal to zero control over retailers & other influencers like mechanics. We executed an identify, enroll and engage program for the client in select regions. The dealers & retailers were enrolled into the system with the help of the local staff. A tagging mechanism was used to link users to the product and frictionless enrolment and progressive profiling techniques were followed to collect data and insights in a seamless manner. Over a 1000+ new mechanics data points in less than 3 months time period & these mechanics are now engaged through the Kreesalis platform.The sales for the client have gone up by more than 30% aggregate in regions where the campaigns started as compared to the control regions.

Being new to the market, the client wanted to attract heavy footfalls and positive word-of-mouth and reviews to quickly catch the attention of the elite clientele. Kreesalis used a mix of geo-targeting, discount offers & referral campaigns to drive customers to the venue. The result was a 105% booking demand on average weekdays & more than 200% on weekends within the first 3 months. An effective feedback mechanism coupled with a sustained engagement & loyalty program has helped to entrench the restaurant in the catchment area within the shortest possible time period.

The client runs innovative marketing campaigns for a kids’ health drink brand. It has been very successfully running Scratch & Win campaigns to drive sales and engage with its young audience. For this segment, the activity of winning a prize or accumulating reward coins to cash in on higher rewards & being associated with the brand is the bigger draw today than the product itself! Gamification within these campaigns has also helped boost revenues immensely.

This chain of beauty salons using a combination of offers, discounts, loyalty card & contests to engage with its customers. It also uses referral programs to quickly increase its customer base. The Kreesalis platform uses the recency, frequency and monetary value of customer interactions and transactions to recommend further offers and this improved repeat customers by more than 50% and also cross-sell and upsell accessories and other services with a 10-15% uptick in transaction value for an average 30% of the customer base.

The client has used Kreesalis platform and its referral and digital coupons system to create respondent panels across categories. Today it boosts of 500-1000 members each across major SEC segments. The uptime for conducting an online survey for the client is hardly 72 hours. The client has also developed methodologies to provide ongoing feedback to its customers using the Kreesalis platform.

This hotel located in an exotic location faced a bit competition in the neighbourhood. It is managed by a group of very creative and passionate people who truly believe in giving their customers a wonderful experience. They decided to change the entire game by putting a gamified experience & personalised communication at the core of its business. Using Kreesalis platform, they were able to create unique journeys for each of their customers. The start to end was on joy ride for the customers with unexpected and enriching experiences that added to their holiday stories! The hotel is overbooked by more than 400% during season time and has at least 60-70% occupancy rates during off-season.