The client has a distribution channel across the country and has used the traditional distribution system of using distributors & retailers. So they hardly had any data on secondary and tertiary sales and therefore minimal to zero control over retailers & other influencers like mechanics. We executed an identify, enroll and engage program for the client in select regions. The dealers & retailers were enrolled into the system with the help of the local staff. A tagging mechanism was used to link users to the product and frictionless enrolment and progressive profiling techniques were followed to collect data and insights in a seamless manner. Over a 1000+ new mechanics data points in less than 3 months time period & these mechanics are now engaged through the Kreesalis platform.The sales for the client have gone up by more than 30% aggregate in regions where the campaigns started as compared to the control regions.
A leading manufacturer & supplier of car batteries
