by Monalisa Saxena | Sep 16, 2021 | Blogs
“Do you know that THEY segment us by our psychologies and behaviours and figure out through algorithms which promotions should appear on our feeds? Big Brother is watching!” said a particularly paranoid colleague to me one day. Though I joined in on a heartfelt...
by Ansuman Dani | Sep 2, 2021 | Blogs
Some get it and some just don’t! In spite of having very similar (and at times better) product & service offerings, some brands are just not able to get the kind of exponential growth that a few of their peers manage. For incumbent brands, below are 5 very simple...
by Ketharaman Swaminathan | Sep 1, 2021 | Blogs
Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alternative currency and quack like an alternative currency. Blockchain lets them...
by Ketharaman Swaminathan | Aug 31, 2021 | Blogs
I recently read the following question on Quora: Is there any app that helps to store all your loyalty cards digitally? I am looking for an app which is India based or atleast caters to the Indian market. Someone once said that, on Quora, you answer the question...
by Ketharaman Swaminathan | Aug 31, 2021 | Blogs
Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don’t. As a result, two cohorts of riders can see two different prices for the same ride. In the early...
by Ketharaman Swaminathan | Aug 22, 2021 | Blogs
Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and upsell new products, and generate customer advocacy....
